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Welcome to Poder 97.1 FM Rochester's First 24-hour Latin Radio Station!
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Our Mission
Poder Latino 97.1 will provide a voice for the communities we serve while reinforcing civic and cultural diversity by providing a trusted source of information, music, and entertainment.
History of Poder
Poder was founded by the Ibero-American Action League, Inc. and had it’s first time on-air on November 30, 2015. Licensed by the FCC, 'El Poder Latino' 97.1 FM, is Rochester, New York's pioneering 24-hour radio station in upstate New York, now with a 25-mile commercial reach. Owned by the Ibero-American Action League, it serves the Latino community through a bilingual format of music, news, and educational content, focusing on Latin rhythms. The first DJ was Hector Arguinzoni, who introduced the airwaves to 'Vivir La Vida' by Marc Anthony after an off-air start with 'Juliana' by DLG.
Poder 10th Anniversary Celebration
¡Celebra 10 años de poder y éxito con nosotros en nuestro evento de aniversario Poder! ¡No te lo pierdas!
Join us for the Poder 10 Year Anniversary celebration! This event will be held at 470 State St, hosting a night of fun, music, and memories! It’s been a decade since Poder was founded, and we want to celebrate with all of you who have supported us along the way. Get ready for a night filled with laughter, dancing, and good vibes. Let’s make this anniversary one to remember! Tickets can be purchased by clicking here. See you there!
Sponsorships
Providing your organization the megaphone you need to reach and get the attention of the growing Spanish speaking customer base in the Rochester area.
"Poder helps my clients reach the growing Rochester Latino market in a way that other advertising can’t, and brings them closer to the local community who love authentic and engaging places, people and events.”
"When I first opened El Sobrino Restaurant, I become a sponsor of Poder and it helped me grow my business. I was overwhelmed by the response. Within days, I was getting twice as many customers as I was before. Poder helped me get my business off the ground and we are still thriving 5 years later."
Request Information
Call in your request today!
(585) 270-5900
214 Clifford Avenue
Rochester, NY 14621