
Welcome to Poder 97.1 FM Rochester's First 24-hour Latin Radio Station!
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Our Mission
Poder Latino 97.1 will provide a voice for the communities we serve while reinforcing civic and cultural diversity by providing a trusted source of information, music, and entrainment.
History of Poder
Poder was founded by the Ibero-American Action League, Inc. and had it’s first time on-air on November 30, 2015. Licensed by the FCC, ‘El Poder Latino’ 97.1 FM, is Rochester, New York’s pioneering 24-hour radio station in upstate New York, now with a 25-mile commercial reach. Owned by the Ibero-American Action League, it serves the Latino community through a bilingual format of music, news, and educational content, focusing on Latin rhythms. The first DJ was Hector Arguinzoni, who introduced the airwaves to ‘Vivir La Vida’ by Marc Anthony after an off-air start with ‘Juliana’ by DLG.
Sponsorships
Providing your organization the megaphone you need to reach and get the attention of the growing Spanish speaking customer base in the Rochester area.


Request Information
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(585) 270-5900
214 Clifford Avenue
Rochester, NY 14621
