Poder 97.1 logo WEPL

Welcome to Poder 97.1 FM Rochester's First 24-hour Latin Radio Station!

Download Our App for Easy Listening

Our Mission

Poder Latino 97.1 will provide a voice for the communities we serve while reinforcing civic and cultural diversity by providing a trusted source of information, music, and entrainment.

History of Poder

Poder was founded by the Ibero-American Action League, Inc. and had it’s first time on-air on November 30, 2015. Licensed by the FCC, 'El Poder Latino' 97.1 FM, is Rochester, New York's pioneering 24-hour radio station in upstate New York, now with a 25-mile commercial reach. Owned by the Ibero-American Action League, it serves the Latino community through a bilingual format of music, news, and educational content, focusing on Latin rhythms. The first DJ was Hector Arguinzoni, who introduced the airwaves to 'Vivir La Vida' by Marc Anthony after an off-air start with 'Juliana' by DLG.

Roc Con Poder

Roc Con Poder is back for its 3rd Annual Concert! Join us for this amazing event featuring Tito Allen, Mayri, Lia Marquis, and Julie! Don’t miss out on this amazing day of music and community!

Saturday, July 12th

12 PM – 8 PM

828 N Clinton Ave, Rochester, NY 14605

Want the VIP experience? Call 585-802-1473 for details! Visit our EventBrite page to register today!

Complete this short form to enter a raffle for $1,000! The winner will be announced during the Roc Con Poder Concert!

Contest Terms and Conditions:

  • This sweepstakes is free and open only to U.S. residents 18 years of age or older.
  • Ibero-American Action League employees are not eligible to enter the contest.
  • Only one entry per person is allowed.
  • The form will be available until Friday, July 11, and the winner will be announced on July 12 at the Roc Con Poder Concert.
  • The $1,000 prize will be awarded during the Roc Con Poder Concert and the winner must be present to receive the prize.
  • By participating, you agree to receive future information regarding similar promotions.

Thank You to Our Sponsors!

Sponsorships

Providing your organization the megaphone you need to reach and get the attention of the growing Spanish speaking customer base in the Rochester area.

Request Information

Call in your request today!

(585) 270-5900

214 Clifford Avenue
Rochester, NY 14621

Poder 97.1 logo WEPL