English 
Español 
Welcome to Poder 97.1 FM Rochester's First 24-hour Latin Radio Station!
Download Our App for Easy Listening
Our Mission
Poder Latino 97.1 will provide a voice for the communities we serve while reinforcing civic and cultural diversity by providing a trusted source of information, music, and entrainment.
History of Poder
Poder was founded by the Ibero-American Action League, Inc. and had it’s first time on-air on November 30, 2015. Licensed by the FCC, 'El Poder Latino' 97.1 FM, is Rochester, New York's pioneering 24-hour radio station in upstate New York, now with a 25-mile commercial reach. Owned by the Ibero-American Action League, it serves the Latino community through a bilingual format of music, news, and educational content, focusing on Latin rhythms. The first DJ was Hector Arguinzoni, who introduced the airwaves to 'Vivir La Vida' by Marc Anthony after an off-air start with 'Juliana' by DLG.
Roc Con Poder
Roc Con Poder is back for its 3rd Annual Concert! Join us for this amazing event featuring Tito Allen, Mayri, Lia Marquis, and Julie! Don’t miss out on this amazing day of music and community!
Saturday, July 12th
12 PM – 8 PM
828 N Clinton Ave, Rochester, NY 14605
Visit our EventBrite page to register today!
Complete this short form to enter a raffle for $1,000! The winner will be announced during the Roc Con Poder Concert!
Contest Terms and Conditions:
- This sweepstakes is free and open only to U.S. residents 18 years of age or older.
- Ibero-American Action League employees are not eligible to enter the contest.
- Only one entry per person is allowed.
- The form will be available until Friday, July 11, and the winner will be announced on July 12 at the Roc Con Poder Concert.
- The $1,000 prize will be awarded during the Roc Con Poder Concert and the winner must be present to receive the prize.
- By participating, you agree to receive future information regarding similar promotions.
Thank You to Our Sponsors!
Sponsorships
Providing your organization the megaphone you need to reach and get the attention of the growing Spanish speaking customer base in the Rochester area.
"Poder helps my clients reach the growing Rochester Latino market in a way that other advertising can’t, and brings them closer to the local community who love authentic and engaging places, people and events.”
"When I first opened El Sobrino Restaurant, I become a sponsor of Poder and it helped me grow my business. I was overwhelmed by the response. Within days, I was getting twice as many customers as I was before. Poder helped me get my business off the ground and we are still thriving 5 years later."
Request Information
Call in your request today!
(585) 270-5900
214 Clifford Avenue
Rochester, NY 14621
