Why Poder?

Poder is the first 24-hour Latino owned and operated radio station outside New York City. Located in the heart of Rochester, New York. Our station provides Latino families their daily source of music, entretaiment, news and weather. With over 80,000 Latinos in the Rochester area we are the second largest Latino community in New York state. Our community counts for more than 1 billion dollars in local purchasing power and according to numerous studies Latinos are the most loyal consumers in the country. Poder is owned and opperated by the Ibero American Action League, therefore we count with in-depth knowledge of current issues and trends in the Latino market. Making our sponsors a key part of our contributions to the Latino community.


As the #1 station amongs Latinos in the area. Our listeners are potentials customers looking to purchase goods and services. In order to help your brand grow within our community we will use our decades of expirience to create a campaign that tailors to your business providing you and our customers with the best expirience posible.  We want your brand to grow along side our community. 

Online Presence

Motivate and engage with our audience by improving your online presence. As time changes and our audience becomes more technologicly advance. Having an online presence is an imperative factor for success. Ask about our social media, app and website packages to increase the sucess of your marketing campaign. Let Poder help you improve your online footprint. 


Elevate your marketing campaign by sponsoring a segment on one of our shows. Your company will be promoted in the begining of the segment by one of our on air personalities. The host will promote your goods and/or services before the segment begins.

Join the Poder 97.1 Team



and help us continue our work within the community!


Donar Hoy

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The Ibero-American Action League, Inc. was incorporated as a 501 (c) (3) nonprofit organization in 1968 and has been helping people in the community for over 50 years.

We’re a dual-language human services agency that ignites the potential of individuals and families to prosper and make  the community stronger.

En la actualidad, Ibero se ha convertido en una agencia que atiende a personas y familias de todos los orígenes étnicos, y nuestra capacidad única para enfocarnos en la comunidad latina sigue sin precedentes en esta región.

We have offices in Rochester, Buffalo, Albany, Amsterdam and in the Southern Tier in Waverly. We’ve grown from eight employees to over 300 staff and owns Rochester’s first 24-hour Latin radio station, Poder 97.1 FM.

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