Welcome to Poder 97.1 FM Rochester's First 24-hour Latin Radio Station!

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Juan "Mambo" Nieves

His over 20 years of experience as a host and DJ has provided Mambo the versatility and ability to read a crowd has allowed him the opportunity to open shows for many different national performing latino artists Like Bad Bunny, Plan B,Charlie Cruz, Frankie Negron And more. Mambo is currently a resident DJ for the Puerto Rican Festival of Rochester And The Rochester Red Wings Baseball Team.

Jun Jun Rivera

Luis “Jun Jun” Rivera studied at the “La academia de disc jockey Marianito Artau” in 1983. His career began in “Super 90” with Domingo Martinez Jr. in 1986 to 2003. In 2004 his talent granted him the opportunity to work for Salsa 1030 in Florida. Counting with over 30 years of broadcasting experience he brings an energetic and dynamic personality are sure to give you that much needed midday boost to improve your day.

Hector Arguinzoni

Hector was our first DJ on air when Poder 97.1 went live for the first time. With over 45 years expiriece as a club DJ and musitian there was no question Hector was the best man for the job.

Ida Perez

Luis “Jun Jun” Rivera studied at the “La academia de disc jockey Marianito Artau” in 1983. His career began in “Super 90” with Domingo Martinez Jr. in 1986 to 2003. In 2004 his talent granted him the opportunity to work for Salsa 1030 in Florida. Counting with over 30 years of broadcasting experience he brings an energetic and dynamic personality are sure to give you that much needed midday boost to improve your day.

Junior Gonzalez

Junior has over 25 years of experience as a DJ and Musician. He has played with several bands and musicians amongst them Marc Anthony. He has been a part of the Poder Family for over 5 years. Tune in to Junior in Sabor y Clave to hear the best and newest salsa music.

Los Pioneros

Narrando las historias de los primeros latinos de Rochester mejor conocidos como “Los Pioneros”. 

Domingos a las 6 pm

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Sponsorships

"Poder helps my clients reach the growing Rochester Latino market in in a way that other advertising can’t, and brings them closer to the local community who love authentic and engaging places, people and events.”
Michelle Ashby
Michelle AshbyTipping Point Communications
"When I first opened El Sobrino Restaurant, I become a sponsor of Poder and it helped me grow my business. I was overwhelmed by the response. Within days, I was getting twice as many customers as I was before. Poder helped me get my business off the ground and we are still thriving 5 years later."
Ray Martinez
Ray MartinezEl Sobrino Restaurant
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(585) 270-5900

214 Clifford Avenue
Rochester, NY 14621