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Poder 97.1 FM continues to grow in popularity among listeners in the region, across the country and outside the U.S. Our live stream you to listen from just about anywhere in the world.
According to the Nielson ratings, Poder leads all AM and FM station in the region in the average number of listener hours per week. Considered the go-to information source for Latino consumers, our 24-hour radio station remains committed to its mission of educating and empowering this strong and growing market.
Operated and owned by Ibero, our staff ensures that our weekly shows and education capsules are a benefit to our listeners and sponsors. Poder now allows the Latino community to be reached easily and this has strengthened local Latino organizations, businesses, cultural events and neighborhoods. We promote economic development with our weekly business show Emprendedores Latinos (Latino Entrepreneurs), hosted by Mauricio Riveros, and discuss important community issues on Su Hora Informativa (Your News Hour) hosted by Ida Perez.
Rochester's First 24-hour Latin Radio Station
Poder is also out in the community, supporting and promoting both large and small community events. Businesses and organizations have lined up to invest in underwriting opportunities to promote their products and services. We also work with youth to teach them about career opportunities in media. Volunteers are instrumental in our success and engaged in all aspects of our operations. We would not be able to do this without them and are so grateful for their continued commitment.